Conceptualized and designed a branded campaign for a hypothetical 818 Tequila x Morton Salt collaboration tied to National Margarita Day. The partnership repositions Morton as a culturally relevant lifestyle brand through a limited-edition margarita-focused activation. I developed the creative direction and produced out-of-home and experiential marketing assets, including billboards, bus stop ads, and branded sightseeing party buses promoting a February 22 event featuring 818 x Morton margaritas.