One of my favorite memories from my time abroad is watching the Florence Marathon from my apartment window. This fond memory inspired these posters for the Florence Marathon. The 3 posters have minor differences and feature an example of what a marathon runner might post to their social media after the race.

These posters would be released a few days before the race along with a post on @FirenzeMarathon’s social media accounts, mainly focused on Instagram stories, with the phrase: How do you marathon? Then, marathon runners would respond to the story with a photo of their marathon gear accompanied by the hashtag #ThisIsHowIMarathon.