Conceptualized and designed a branded event campaign for a hypothetical collaboration between Xandra (@xandrapohl) and Sprinter (@sprinter) at Surf Lodge (@thesurflodge) in Montauk, timed to the first day of summer.

The event promotes Sprinter’s newest drink collection, “Make It a Double,” a higher-ABV extension of the brand’s vodka soda line. I developed the creative direction and produced promotional assets, including a custom event poster and cohesive visual identity, using a bold, summer-inspired color palette and nightlife-driven elements to capture the energy of a DJ-led beachside launch.